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Strategic Analysis with current research! Dog Groomer and Kennel, Inc. The Company was founded by John Doe.
These services include, but are not limited to: The Company focuses a significant amount of its marketing messages on the fact that Dog Groomer and Kennel is a safe place where a boarded dog will receive the attention and care it needs during its stay.
The third section of the business plan will further describe the services offered by Dog Groomer and Kennel. The interest rate and loan agreement are to be further discussed during negotiation.
Doe has more than 10 years of experience in the animal care industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years. Doe intends sample boarding house business plans implement marketing campaigns that will effectively target individuals within the target market.
The Company is registered as a corporation in the State of New York. Below is a breakdown of how these funds will be used: Doe is not seeking an investment from a third party at this time.
Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Dog Groomer and Kennel.
Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. This is an extremely important revenue source for the Company because the gross margins of each dollar of sales generated provides approximately 90 cents of operating income for the business. Once the business completes the development of its facility, the Company will be able to house up to 20 dogs at a time within its state of the art kennel facility.
The Company will provide a large scale dog run for all kenneled dogs. Additionally, staff members will continually interact with the animals and a staff member will be present at the facility 24 hours a day in the event of an emergency.
Currently, the economic market condition in the United States is in recession.
This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
However, animal care businesses operate with great economic stability as people who need to travel will continue to require kenneling services for their animals.
The industry also employs more than 33, people. The growth of the industry has remained on par with that of the general economy. The ancillary pet care service market is a mature industry, and Management expects that continued growth of the industry mirror that of the US economy in general.
Common traits among clients will include: In this section of the analysis, you should describe the type of customer you are seeking to acquire. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. Below is an overview of the marketing strategies and objectives of the Dog Groomer and Kennel.
Doe intends on using a number of marketing strategies that will allow the Dog Groomer and Kennel to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet.
Below is a description of how the business intends to market its services to the general public.
The Dog Groomer and Kennel will also use an internet based strategy. This is very important as many people seeking local services, such as kennels, now the Internet to conduct their preliminary searches. Doe will register the Dog Groomer and Kennel with online portals so that potential customers can easily reach the business.
The Company will also develop its own online website that will showcase the facility, its quality treatment of animals, relevant contact information, and pricing. At the onset of operations, Mr. You should provide as much information as possible about your pricing as possible in this section.
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